My name is Anastasia Ivanovskaya, I live and work in Amman, Jordan. I have 10 years of experience in marketing field,
started as a B2B telemarketer and CRM assistant, taking a position of a marketing analyst and founder of the digital marketing agency.
Through the years I was dealing with different marketing challenges throughout different industries and
Even I decided to devote myself to internet marketing, I don't claim myself to be a SEO guru, or a marketing expert, because this area of work is very changeable, and just to keep up on the surface, one must have a continuous practice and self-education.
At the moment I'm into marketing analytics and content strategies, trying to master both spheres and improve the quality of my work.
Name: Anastasia Ivanovskaya
City & Country:Amman, Jordan
Marketing Strategies Writing
Search Engine Optimization
I have picked different case studies related to several companies located throughout the Middle East, so you can check on the results of my work and the variety of the online projects. Most of our current clients prefer to stay anonymous, so I didn't mentioned the companies, only digital marketing campaigns I've been working on, and brief outlines.
Web design and SEO in Amman, for local companies willing to improve their online presence and have responsive, UI-friendly website.
Medical blog page design, content management and articles writing, images graphic design. SEO and promotion on Facebook company page.
Marketing materials for a Jordanian company - full creation and implementation of folders, leaflets, business cards, banners, etc.
Promotional flyers design for raising awareness among targeted audience - spread in Amman public places.
Common social media strategy creation, Facebook campaigns for page and website promotion, initial stage for brand awareness and online product ads.
Logotype and marketing collateral ideation and creation, full branding guideline development for the local company in Jordan.
Website development of online directory for medical companies promotion in Turkey.
Design of a Facebook promotional campaign for selling male underwear by a monthly subscription.
Clinic Website Design, for building brand awareness and promote group vaccination services. Modern website with SEO, with clear marketing goals.
Unique website design, content writing, marketing collateral for a medical company in the Middle East.
Facebook campaign ideation, Targeted Audience Definition, Facebook Ads Design and Content Writing. Only taglines are shown as a sample.
Easy and modern website, initially designed by me while working as a marketing manager for IT company in Amman.
Responsive website development for dentists and dental clinics in the Middle East. Search Engine Optimization always included, for better exposure.
Quick Branding Guideline for a Jordanian company, including editorial tone, fonts, color palette.
A design of website medical page, for doctors' section with reviews. Simple and best webdesign in Amman for companies in the Middle East.
Promotional campaign for Search Engine Optimization Services, targeted Jordanian companies.
Landing Page for medical company product promotion, tested and designed, reached over 14,5% CTR, was used for remarketing purposes.
Initial web design of a plastic surgery center in Istanbul, Turkey. Promotional attractive slider targeting women 28-38 yo.
Cool mediakit for PR and marketing blog post offer in Amman. Includes social media data and proposition statement for interviewers.
Modern Webdesign for a medical company in Dubai, Search Engine Optimization included to website development project for better results.
SEO & full website design for a cancer center, to raise the organic search in Google and improve usability, as well as lead generation.
Website development for a 24/7 medical center with planned sitemap and better UI. Local Search Engine Optimization for great organic website search.
as big as you can
If your customers can't find your website, it's a failure for your business. You are losing money every day, by hiring cheap SEO agencies, or trying to optimize it yourself. My wish is that all local companies will realize it one day - or vanish forever.
my work results
As an owner of Katra Marketing and a marketing specialist in Amman, most of my work is focused at teaching local business owners how to increase sales using company websites.
Internet Marketing is my passion and I'm not shy to admit I'm good at it.
the future online
My main aim nowadays - to explain SMB managers in Jordan the importance of Search Engine Optimization. I'm fighting against cheap Indian companies and suspicious local agencies, proving with my work that internet marketing can be measurable and profitable.
Here's a quick list of places where I worked and studied.
I would not say that my way to internet-marketing was easy and well-determined.
I always feel I need to learn more, and getting excited that my marketing career requires constant updates
of my theoretical background and practical experience in online marketing.
What I'm Doing Now
Analyzing the Jordanian market of digital agencies, I came to a very important conclusion: they still use obsolete ways of doing SEO, mostly focus at social media promotion without any proper reports, use mass SMS sending and other "dirty" services. Lack of analytical work, marketing documentation and inability to explain where the marketing budget was spent, devaluate real marketing work and the meaning what any marketer is supposed to do in the company.
Conducting extensive marketing research for companies in the Middle East, creating detailed business models, and delivering strategic marketing recommendations that resulted in significant savings to Katra Marketing's clients.
Fostering teamwork that motivates employees to achieve their highest potential, educate each other and creating their career in marketing field.
Overseeing key projects, ensuring excellence in internet marketing services our agency in Amman offers, and project/team efficiencies.
Defining prioritization of digital marketing investments and initiatives.
Developing ongoing educational, informational and active training programs related to marketing, sales and business development operations.
Developed, managed, and followed marketing communications budget of 20K.
Prioritized and managed marketing tasks, provided direction to create an effective work environment and ensured certain on-time completion.
Expanded business development to include web design as an addition to company portal customization, which increased Liferay Portal sales up to 25%.
Created a marketing plan from scratch, based on online advertising, e-mail marketing and telemarketing activities.
Learned basic aspects of responsive web design, UX, worked with Liferay CMS & Enterprise Portal.
Attained first page position in Google rankings for 80% of targeted keywords.
Developed an internal training system for employees as a part of internal marketing activities, using e-learning and team learning.
Key participation to strategic planning and long-term business development.
Switching salesmen and product managers to Zoho CRM usage, providing the common access to sales/marketing activities.
Managed two redesigns of the company website, revised and created a new company logotype and all marketing materials.
Created 80% of the company website content and all landing pages design and content.
Prepared a set of internal forms used by employees, participated in automated workflow creation that reduced time required to fill these forms manually by 25%, and reduced paper usage up to 40%.
Created a regional marketing strategic plan from scratch, based on online advertising, SEO activities related to Russian search engines, and e-mail marketing.
Revised and created a new company logotype, designed a set of multi-lingual landing pages for all company products.
Had a strong relationship with managers and local staff, participating in local marketing campaigns creation.
70% increase in sales for the year 2012 compared to sales for the year 2011.
Defined sales territory, targeted audience and managed strong client relationships within a competitive environment through lead nurturing and loyalty programs.
Fully developed front-end design, branding, business & marketing plan for a retail online store.
Created and implemented customer service program and retention programs.
Developed logistics scheme (warehousing and distribution), attractive for customers, decreasing the level of custom fees, and the end-price of products up to 60%.
Developed and managed a one-month AdWords campaign that resulted in doubling of direct web traffic, leading to approximately 360% rise in online sales.
Website optimization for Yandex and Google search engines, having more than 20K indexed pages and 17,742 Alexa rank in Russia. Conversion rate for the targeted market was 0,27%.
With an effort of the whole team achieved 300% of planned sales in 2011.
Participated in front-end development of more than 80 company websites (e-commerce).
Learned basic aspects of Joomla CMS, worked with Webasyst CMS & Enterprise Portal.
Planned and coordinated various regional marketing and PR events, IT trainings, resulting in a considerable increase in new customers and consistent event success.
Courses & Diplomas
internet marketing experience
participated as a marketer
finished by Q3 2018
If you want to contact me and talk about your internet marketing needs, have a marketing consultation in Amman, organize an active marketing training for your employees, or invite me to participate in your media event, please send me an email, or a WhatsApp message.